While studying, Ronak wanted to help children understand the human body. She decided the best way to do that was to write an educational kids book. She titled it “The Extraordinary Expedition Into The Human Body.” The goal was to create a book that was similar to the old Dr. Seuss stories. The characters in the book would be walking, talking, cartoon versions of organs in the human body.
However, Ronak wasn’t an illustrator. Not by a long shot! So, for the illustrations, she turned to Upwork, a popular outsourcing website. There, she found an illustrator who was able to create the characters of heart, lung, bladder, and uterus. She decided on an ebook format for easy distribution but, alas, unlike Dr. Seuss, it wasn’t a best seller.
Still, the lackluster performance didn’t phase her. She thought of one of Dr. Seuss’ best quotes:
“You have brains in your head. You have feet in your shoes. You can steer yourself… any direction you choose”—so it was time to steer in a new direction.
The organ illustrations weren’t created in vein. Ronak had fallen in love with the cartoon organ characters. Her hope was to someday create plush toys in their likeness. She thought they could serve as a cute get well present for someone who was hospitalized or preparing for surgery.
The idea stayed with her through graduation and didn’t go away even after years of working as a physician. But it wasn’t until earlier this year that she decided to bring her characters to life. She decided to call the business, Nerdbugs .
To get things going Ronak set aside $10,000. It was a lot of money but she looked at is as an educational expense. If NerdBugs didn’t work out, then so be it. She’d still be OK, and always had her full-time job as a physician.
With the assistance of some Google Adwords and some Amazon Sponsored Ads, Ronak ended up making a sale her first day. But at the time of recording, that was just over 3 months ago! Sales have continued to trickle in and, over the past three months, she has tripled sales each month selling several hundred Nerdbugs to people all around the world.
Most sales have come from people buying them as gifts for folks in the hospital, or that are soon to head into surgery. And despite only being three months in, Ronak expects that that initial $10,000 investment will be fully returned to her within the next two months.
Once that milestone is reached, she plans to extend her line of products to include adorable plush versions of a pancreas, liver, and bladder. And she also hopes to partner with Children's hospitals so that she can give Nerdbugs as a donation to hospitalized children.
Ronak, thanks for sharing your side hustle story with us. The first 3 months have already been successful for you, and for the future, our team was reminded of another Dr Seuss quote:
“You're off to Great Places! Today is your day! Your mountain is waiting, So... get on your way!”
And will you succeed? Yes! You will, indeed! (98 and 3/4 percent guaranteed.)